Utilizing your business mission statement
Many businesses talk about the mission of their company, but do they really live out their mission.
A mission is so much more than a slogan. It is more like a battle cry. It should inspire and motivate everyone in the entire organization. A good mission will
· Help make business decisions easier.
· Help in the hiring and firing process.
· Help in business culture
· Help in communicating the strategy of the business.
A good mission statement makes business decisions easier
Your mission statement defines your business and what you do. It is short and easy to remember, but everyone should understand the meaning behind it.
When a decision is to create a new product because of a trend or fad that is popular, the business owner can turn to the mission to see if it fits what their strategy is. A good mission statement will give boundaries for how a business is run. It should be easy to read the statement and decide what will or will not fit into the growth of the business.
A good mission statement helps with personnel
When it comes to hiring, it is important to find the right fit for your company. There are many strategies that can help any business owner make the right hiring or firing decision. Yet, the mission could be the one true north for guiding your personnel decisions.
A mission statement tells what you do as well as defining your customer base and the ‘attitude’ of your company. One mission statement I read stated, “founded with a rebellious spirit.” That would define the type of person that you would be hiring. You would look for adventure takers and provide an environment around that type of person.
A good mission statement helps business culture
Business culture is defined by the word you use as a business leader. Which of the following best describes your business culture:
You could probably add hundreds of words to this list, but as a business owner, what three words define your business culture? Those words can become the backbone to creating an inspiring mission statement.
A great mission statement defines business strategy
The mission is mean to rally the troops. They want to know what they are fighting for and how they are going to fight. If your mission statement is mean to be powerful, you must incorporate your business strategy.
Southwest airlines focused their mission on the price of the flight. That helped them make decisions about how their planes operated, how their crew works, where they went, etc. A simple statement about price helped them decide not to have a first class seating. That gave them more overall seats. Then, they bought all the same type of planes so that all of their mechanical employees could work on any plane without having to learn the differences between the different types of planes.
BONUS: An outstanding mission inspires
This entire article was written in the hopes that every business owner creates a mission that inspires everyone in the entire organization. Make your words fit who you are and give it personality. Find the keywords that spark the heart and emotion of your employees and ignite a fire that will help your business reach new levels of business growth.
A business mission is just one tool that a business owner can use. If the business owner takes the time to create a statement that communicates the business strategy and inspires, it will make running the business much easier. There will be better guidelines to make decisions whether that is in personnel, product development, etc.
Put time and effort to create a mission statement that will WOW your employees and your customers.